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This was an exercise in selling an idea to an audience that would not normally want the product/service I'm selling. Here, I'm selling the idea of travel to an audience with tropophobia (the fear of moving + changing). People with any type of phobia usually want/need a distraction from their fear, so I knew I needed a strong focal point. Those with tropophobia also usually prefer to stay close to home - a place they know is safe and familiar. The overarching idea I aimed to convey was that tropophobics can feel this same comfort in foreign places, if they take the time to go out and explore them.
Deliverables: Three 11"x17" posters that can work alone or as a series.
Role: Graphic design, layout